PRAIRIE VILLAGE, Kan. -- Taunting, teasing or picking a fight are the ways kids can inflict pain on other kids -- and schools are looking for new ways to try and prevent bullying.

KMBC's Natalie Moultrie reported that national speaker Mark Brown shows the Disney movie "Beauty And The Beast" to students as an example of bullying.

"In middle school, the beast is that kid who has no friends and gets picked on," Brown said.

Brown's message about the impact of bullying is one way Indian Hills Middle School is enforcing Project Respect, which is a district-wide program in the Shawnee Mission School District.

"I don't see much physical bullying. It's name calling, teasing -- just emotional taunting -- that makes students in class feeling bad about themselves or having low self-esteem," principal Carla Allen said.

To boost that low self-esteem, teachers involve students in projects, activities and assemblies that emphasize the Project Respect theme -- E cubed.

"It stands for empathy and empowerment and effective actions. Then we visit with students. We spend a lot of time talking about what empathy is. What is it? What does it look like?" Allen said.

Allen said that the most important group to reach is students or witnesses who can stop a bully.

"These kids can be shutdown if other kids care enough about the child who is being picked on to just say, 'Hey, cut it out.' We're seeing a lot of that," Allen said.

Allen said that Project Respect is part of the language, lessons and atmosphere at Indian Hills.